Ashley HardyVP Sales and Marketing
- Enterprise sales strategy
- Demand generation
- Brand & positioning
- Client relationship management
- Go-to-market strategy
- MBA, Kellogg School of Management, Northwestern University
- BA, Marketing, University of Michigan
With over 14 years of experience in enterprise sales, marketing and go-to-market strategy, Ashley has the client-facing expertise needed to translate ALETERIS’s technical work into relationships clients actually trust.
ALETERIS builds relationships that turn a single project into a long-term partnership. That is our strength compared to other technology vendors chasing one-off deals.
Before joining ALETERIS, Ashley held various sales and marketing leadership positions, most recently as Director of Enterprise Sales at a data analytics company, focusing on new business development and account growth. She has also worked as a marketing manager for a B2B SaaS platform, an account executive covering financial services clients, and a demand generation lead at an early-stage startup.
publications
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A digital prescription for the pharma industry
Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace.
dezembro 9, 2019 -
Within the construction industry as their overdraft
Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.
janeiro 22, 2016 -
Strategic and commercial approach with issues
Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways
janeiro 22, 2016
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ALETERIS cut our false positives by 42% without slowing down real fraud detection. Our analysts finally spend their time on cases that actually matter.
