E-Commerce Cloud Migration (Verano Retail Group)Cloud & Infrastructure
The reliability of an online store is very important. Would you want to shop at a store that goes down every time it gets busy? Customers judge a retailer often by whether the site works when they need it, especially during a big sale. If you are an excellent retailer with an unreliable checkout then you may have loyal customers but new customers will be hard to convert.
What does work, however, is the ability to keep the storefront fast and available no matter how much traffic arrives. When a customer visits a site that loads instantly and never goes down during a sale, they immediately begin to think positively about the brand.
The challenge is to bring an on-premise infrastructure that can’t handle peak demand up to modern standards. The challenge is to ensure that when a customer visits the store during Black Friday they get a fast, uninterrupted experience. The challenge is that most customers will judge a retailer based on reliability alone, and if the checkout crashes or slows down then they will think of the brand as a whole as unreliable. Every part of the infrastructure matters when winning over a customer during peak demand:
Improve traffic forecasting and capacity planning:
The teams focused their efforts on a few of the highest-value scaling levers in order to review the current infrastructure, identify gaps in the capacity planning and analytically understand seasonal traffic variability.
Determine the right auto-scaling model:
With millions of visits expected during peak events, Verano Retail Group needed a proper method to predict and manage compute capacity. Using historical traffic analysis, the teams defined appropriate auto-scaling thresholds for the storefront and checkout by mapping actual versus forecasted load on the most critical services.
Optimize the architecture for perfect uptime during peak events:
The diagnostic determined the stressors that affected checkout availability and page load times. The teams focused on resolving issues related to higher-than-normal server timeouts and database bottlenecks, which stressed the entire platform and led to lost sales during high-traffic events.
The solution is to migrate Verano Retail Group’s storefront to a cloud-native, auto-scaling architecture. When customers visit the site during a sale they will be served by infrastructure that expands automatically to meet demand. Since the platform will scale seamlessly and stay fast under load, customers will prefer shopping with Verano over competitors whose sites struggle under the same traffic. They will think of the brand as being reliable and modern:
Rebuild the storefront on cloud-native infrastructure:
The teams focused their efforts on a few of the highest-value architecture levers in order to review the current hosting setup, identify gaps in the scaling infrastructure and analytically understand peak-load requirements.
Implement automated capacity management:
With unpredictable traffic spikes across sale events, Verano Retail Group needed a proper method to predict and manage server capacity automatically. Using real-time load monitoring, the teams defined appropriate auto-scaling rules for compute and database layers by mapping actual versus forecasted demand on the most critical checkout paths.
Optimize the checkout for perfect order completion under load:
The migration determined the bottlenecks that affected checkout speed and completion rate. The teams focused on resolving issues related to higher-than-normal cart abandonment during traffic spikes, which stressed the entire purchase flow and led to a more resilient checkout experience.
The results are simple; the more reliable your storefront during peak demand, the more chance you have of turning visitors into paying customers instead of losing them to downtime. You will see a drop in abandoned carts caused by slow or failed checkouts. You will see your platform staying online while competitors’ sites struggle. All because Verano had the vision to modernize its cloud infrastructure ahead of peak season:
Zero downtime across three consecutive Black Fridays:
The teams focused their efforts on a few of the highest-value reliability levers in order to review the current infrastructure, identify gaps in the failover planning and analytically confirm stability under real peak-season load.
Faster page load and checkout speed:
With traffic multiplying several times over during sale events, Verano Retail Group needed a proper way to confirm that page load and checkout speed held steady. Using continuous performance monitoring, the teams validated response times by mapping actual versus target load times on the most critical customer journeys.
Lower infrastructure cost per transaction:
The results determined the efficiency gains that affected total cost of ownership. The teams focused on resolving issues related to higher-than-normal idle capacity outside of peak events, which stressed the operating budget and led to a more cost-efficient, elastic infrastructure.
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