Derek ManneringChief Marketing Officer
- Brand strategy & positioning
- Content & thought leadership
- Product marketing
- Analyst & industry relations
- Marketing analytics
- MBA, INSEAD
- BA, Communications, University of Amsterdam
With over 16 years of experience in brand strategy, content and product marketing, Derek has the storytelling and positioning expertise needed to make ALETERIS’s technical work resonate with executive audiences.
ALETERIS builds a brand that reflects the quality of the engineering behind it. That is our strength compared to technology companies whose marketing outruns what they can actually deliver.
Before joining ALETERIS, Derek held various marketing leadership positions, most recently as Head of Product Marketing at an enterprise data platform, focusing on positioning and category creation. He has also worked as a content strategist for a cloud infrastructure company, a brand manager in consumer technology, and an analyst relations lead briefing industry research firms.
publications
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A digital prescription for the pharma industry
Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace.
dezembro 9, 2019 -
Within the construction industry as their overdraft
Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.
janeiro 22, 2016 -
Strategic and commercial approach with issues
Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways
janeiro 22, 2016
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ALETERIS cut our false positives by 42% without slowing down real fraud detection. Our analysts finally spend their time on cases that actually matter.
